1 million fewer music download buyers in '09

Two explanations: 1) People like owning the music they buy and the ability to play said music anywhere and at anytime they want OR 2) the increased price (solely for Lady Gaga's shiny things habit) led to fewer downloads? The FAKE reason: blame the "old fogeys"




NEW YORK--The music industry saw 1 million fewer buyers of digital downloads in 2009 than the prior year, according to NPD Group.
Russ Crupnick, an NPD senior industry analyst, told a gathering of music and technology executives on Wednesday at the Digital Music East conference here not to panic.

Those who stopped purchasing music online were mostly older consumers who came online for the first time in 2007 and 2008, tried out downloading music, then lost interest, Crupnick said.

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