Thursday, February 18, 2010

Burger King pulling slice from double cheeseburger

But the cheese covers up the taste of the "meat"




LOS ANGELES, Feb 17 (Reuters) - Burger King Corp (BKC.N: Quote, Profile, Research) is taking a page from the playbook of McDonald's Corp (MCD.N: Quote, Profile, Research) and pulling a slice of cheese from its $1 double cheeseburger.

Other changes:

* $1 double cheeseburger to cost $1.19 in April

* Burger King had planned to end $1 promotion

* Will instead sell $1 double burger with one cheese slice

* Plans to test higher price for $1 Whopper Jr.

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