But the cheese covers up the taste of the "meat"
LOS ANGELES, Feb 17 (Reuters) - Burger King Corp (BKC.N: Quote, Profile, Research) is taking a page from the playbook of McDonald's Corp (MCD.N: Quote, Profile, Research) and pulling a slice of cheese from its $1 double cheeseburger.
Other changes:
* $1 double cheeseburger to cost $1.19 in April
* Burger King had planned to end $1 promotion
* Will instead sell $1 double burger with one cheese slice
* Plans to test higher price for $1 Whopper Jr.
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Thursday, February 18, 2010
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