Why BlackBerry Users Will Defect
Despite bells and whistles, the device misses the 'fun factor'
Call it a matter of touch-screen envy, but many BlackBerry users are starting to feel the 24-month-contract itch.
And they're willing to switch to Apple Inc.'s (AAPL) iPhone or Google Inc.'s (GOOG) Nexus One, according to a recent study.
Conducted by the online market researchers Crowd Science, the survey results show that Research in Motion (RIMM) BlackBerry users are more likely to abandon the brand than iPhone or Android users. When asked of the likelihood of buying a particular brand of cell phone or smartphone if the purchase was made the following day, 39% of BlackBerry owners said they "definitely or probably would" nab an iPhone. And roughly one-third of the participants claimed they'd snatch up an Android phone.
Meanwhile, the fierce Google-Apple war seems to have bled into the user base.
An overwhelming majority of iPhone users -- 92% -- would likely stay loyal to the Apple device, and only a tad fewer Android owners -- 87% -- made a similar claim.
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