(NEW YORK) CNNMoney.com -- Google will now use hours of search history to target ads that users see when they search keywords on the site, the company announced in a blog post.
Previously, Google (GOOG, Fortune 500) targeted on a query-by-query basis; the site used only current search terms to match ads from third-party Web sites. For example, a user searching for "baseball glove" might see ads for baseball lessons appear on the top and sides of the page.
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